- BS, Michigan State University
- CrossFit Level 2 Trainer
- CrossFit Olympic Weightlifting Trainer
- USA Cycling Coach
- Triathlon, CrossFit, and Obstacle Course Athlete Competitor
- Certified Massage Therapist
- Nutrition Enthusiast
- Former Professional Cyclist
- CrossFit kids Certified
- Multiple time CrossFit Games Master’s Online Qualifier
- Current Opex CCP Student
Founder, Head Trainer
Throughout most of his personal and professional athletics, Max followed the mantra, “No pain, no gain,” believing, like many other athletes, that pushing harder and faster all the time was the key to making him not only a better athlete, but a healthier person. However, these principles only saw each of his athletic pursuits burn out fast while he suffered continual injuries, fatigue, and a reliance on caffeine and carbs to get him through his workouts.
After ranking 80thin the world as a masters CrossFit athlete, his performance began a gradual descent he couldn’t just “push through” with harder and faster training. He observed a similar trend in his gym members as well. That’s when Max began to ask some hard questions about this pervasive “wisdom” that athletes across the spectrum—from the professional to the everyday—follow.
Max’s mentors listened to his concerns and he introduced to the Maximum Aerobic Function (MAF) method developed by Dr. Phil Maffetone. The science outlined in the MAF method and Dr. Maffetone’s work supported all of Max’s own observations and gave him the solid foundation to start changing how he and his gym members improved their overall health and fitness.
Ticker Training was developed by Max after testing out the MAF method on himself and investing money and countless hours into research and the latest scientific health equipment.
With a focus on functional movement, improved aerobic capacity, and metabolic changes that turn the body into an efficient fat-burning machine, Ticker Training is disproving the “no pain, no gain” mentality. Max has always been in motion. He was a student athlete on SHU track and field team, and after college he remained athletically competitive, as a professional cyclist, which led to participating in triathlons, obstacle course races, before finding CrossFit.
- BS, Eastern Michigan University
- CrossFit Level 2 Trainer
- CrossFit Gymnastics certified
- USA Weightlifting Sports Performance Coach
- Head Coach of Ticker Endurance
The word “Endure” has two meanings, both “to suffer (something painful or difficult) patiently” and “to remain in existence, to last.” As a lifelong endurance athlete, Kate has adapted to endure, long, short, intense, and mindless workouts.
On the bike, in Crossfit, and while running, enduring the stress of exercise gave Kate a great springboard to launch her passionate career to make these workouts physically meaningful, effective, and to show steadfast change. Through her own training she learned what made an effective athlete and she made it her mission to refine these tactics and share her plan with others.
Taking over CrossFit TreeTown’s GOAT (Goal Oriented Aerobic Training) programming, Kate developed and refined how to make the most out of specific training to reach specific goals, and how to apply these programs to broaden any athletes career; a broad umbrella that would enhance anyone working to improve their health whilst not ruining their day to day lives in the process.
Working to build the most robust and efficient aerobic system within herself and for her clients demanded science and technology to enhance the process, so working to educate herself on metabolism, exercise physiology, and training on how to use the tools to measure and interpret these metrics, was the next obvious evolution of the program. Using data, science, and analysis, and as Kate continues to grow her experience, education, and expertise, the possibilities are endless as to where her training and programming may progress!
When not learning about, podcasting, and coaching fitness, wellness, and metabolic health, Kate is busy with her family; biking with her son, rock climbing with her daughter and spending endless hours in the kitchen thinking up new and creative ways to eat kale and bacon.
- BS University of Michigan
- MPT Northwestern University
- CrossFit Level 1 Trainer
- USAW Sports Performance Coach
- Endurance Athlete
Before discovering Crossfit when a friend opened a gym out of her pole barn in 2011, Kari spent most of her life looking for any and every endurance challenge. She competed in her first triathlon at 14 and raced at every distance from sprint to Ironman over 20+ years, being named USAT Age Group All-American at 19. She has run 27 marathons to date.
For most of her life, her motto has been “what I lack in talent I’ll make up in effort,” and always prided herself on being able to go deep into that “Dark Place” during her workouts. That worked really well….until it didn’t.
Following several years of intermittent injury, Kari has finally learned to embrace the “easy” day—and now does the bulk of her training in a comfortable aerobic training zone. As an aging
athlete, she is increasingly aware of the wear and tear on her body and the necessity of greater attention to detail in order to continue pursuing her fitness goals.
Kari has a special interest in helping others, especially women and the more “seasoned” athletes continue to achieve all that they can in and out of the gym. And as a Physical Therapist, she applies her understanding of biomechanical issues of the musculoskeletal system to her coaching duties.
- BS Kenyon College
- MA Ed. University of Michigan
- ASCA Level 3 Swim Coach
As a lifelong swimmer, Sam spent years in the pool dedicating herself to improving technique and fitness. One thing can be said about swimming is that you never stop learning, growing, and improving.
Sam found crossfit after spending several years as a cardio bunny and doing various fitness classes at gyms, and occasionally swimming. Her husband had been after her for years to try crossfit, but she had always thought that it wasn’t the thing for her, especially since she was nowhere near having a pull up! After attending her first class, Sam was hooked and she saw all the similarities between swimming and crossfit; the perspective on strength, focus on fitness, and the unlimited number of ways to constantly improve.
Fast forward several years, and Sam met Max and Kate. Max and Kate introduced Sam to Ticker Training. As a collegiate athlete and as a local swim coach, Sam had utilized in her own training and her athletes heart rate based training and knew the aerobic benefits that it brought to swimming. Ticker transformed how she was able to train and approach training and provided another dimension for Sam to challenge herself with when she was at the gym. The part she came to love the most was all the data and science behind each and every workout! With Ticker she was able to feel and see the difference in what she was doing. Even when training in college, workouts left you wiped out. But Ticker allowed Sam to work hard day in and day out, and it was fun to do! Sam’s passion for fitness and movement was reignited with Ticker.
Sam loves sharing her passion for fitness and movement with other athletes and educating them on how becoming a more informed athlete can lead to improved fitness and more fun when working out. Who doesn’t want to have fun when working out?! Additionally, Sam loves being able to provide her athletes with science and data to help support their fitness journeys.
When not coaching or doing her own fitness, you will find Sam teaching middle school Social Studies or spending time with her husband traveling and exploring Michigan or the beaches of sunny Florida.